Costly, Preventable—and Sometimes Fatal

The threat of hospital-acquired infections (HAIs) is not news. Hospitals, policymakers and advocates have known for years: sometimes, patients can pick up dangerous infections in the very places they came to get well. But who’s to blame when patients die in the hospital?

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Seizing Opportunities: H1N1 and Needle Phobia

Researchers, scientists, doctors—really anyone with an issue for which they advocate—need to recognize that their cause is most likely not a top priority for most. Fitting into the news of the day, rather than trying to demand a separate story in a world with breaking news on Afghanistan, H1N1 and the economy, ensures messages will be heard even in a world of competing priorities.

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Don’t Just “Hang on for the Ride”

Today, alongside the new Burness Communications website, we’re launching our new Health & Science Advocacy blog, Above the Noise: Being Heard, Becoming Memorable. The name reflects the overarching mission of the Burness Institute: to help researchers, health experts and other leaders become memorable in a cacophony of competing voices and priorities.

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Impact Where It Matters

In this inaugural post to the Burness Effect Blog, Burness Communications President Andy Burness discusses the idea of "impact", what it is, and what it isn't.

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