Make Facebook, Not War…

The new “social media revolution” seems to have hit parents in the same way that the “sexual revolution” hit parents in the 60s and 70s—we don’t always understand it.

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SXSW 2010: Spot.us and the Future of Accountability Reporting

“There’s no silver bullet” to fix the decline of investigative reporting, says David Cohn. But the founder of Spot.us may be offering a bridge for journalism by handing editorial direction to the public.

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SXSW 2010: Searching for Impact

I’ve just landed in Austin, Texas for the Internet’s Super Bowl, South by Southwest. With more than 10,000 expected, the annual interactive conference is guaranteed to be an all-you-can-eat buffet of digital innovations and new media experts. But amid the all tweets, check-ins, gurus and barbeque, I’ll be searching for one thing in particular – something we’re always thinking about at Burness: impact.

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En Solidaridad

When a devastating 8.8-magnitude earthquake struck Chile two weeks ago over 60 people packed Valparaiso Eterno for a fundraiser that yielded more than $5,000 for the Red Cross International Relief Fund, counting contributions from those who couldn’t attend.

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An American Epidemic—and Momentum to End It

Today, there is broad agreement: childhood obesity is a public health epidemic. One in three American children is now overweight or obese.

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Costly, Preventable—and Sometimes Fatal

The threat of hospital-acquired infections (HAIs) is not news. Hospitals, policymakers and advocates have known for years: sometimes, patients can pick up dangerous infections in the very places they came to get well. But who’s to blame when patients die in the hospital?

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Seizing Opportunities: H1N1 and Needle Phobia

Researchers, scientists, doctors—really anyone with an issue for which they advocate—need to recognize that their cause is most likely not a top priority for most. Fitting into the news of the day, rather than trying to demand a separate story in a world with breaking news on Afghanistan, H1N1 and the economy, ensures messages will be heard even in a world of competing priorities.

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Don’t Just “Hang on for the Ride”

Today, alongside the new Burness Communications website, we’re launching our new Health & Science Advocacy blog, Above the Noise: Being Heard, Becoming Memorable. The name reflects the overarching mission of the Burness Institute: to help researchers, health experts and other leaders become memorable in a cacophony of competing voices and priorities.

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Impact Where It Matters

In this inaugural post to the Burness Effect Blog, Burness Communications President Andy Burness discusses the idea of "impact", what it is, and what it isn't.

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