Costly, Preventable—and Sometimes Fatal
The threat of hospital-acquired infections (HAIs) is not news. Hospitals, policymakers and advocates have known for years: sometimes, patients can pick up dangerous infections in the very places they came to get well. But who’s to blame when patients die in the hospital?
Seizing Opportunities: H1N1 and Needle Phobia
Researchers, scientists, doctors—really anyone with an issue for which they advocate—need to recognize that their cause is most likely not a top priority for most. Fitting into the news of the day, rather than trying to demand a separate story in a world with breaking news on Afghanistan, H1N1 and the economy, ensures messages will be heard even in a world of competing priorities.
Don’t Just “Hang on for the Ride”
Today, alongside the new Burness Communications website, we’re launching our new Health & Science Advocacy blog, Above the Noise: Being Heard, Becoming Memorable. The name reflects the overarching mission of the Burness Institute: to help researchers, health experts and other leaders become memorable in a cacophony of competing voices and priorities.